Our client, Courtenay Mayes, was looking to re-brand her textile company located on Hornby Island, British Columbia. Island of Orphalese is a studio project that results in handwoven silk textiles and hand sewn, hand painted silk clothing by Courtenay Mayes. Made of fabric and yarns sourced in India and Indonesia in 2014, the products created on the Island of Orphalese are fair trade and ethically produced. The company name comes from a fictional island, it is to be implied that the women that live on this island make the products. As an artist, it was important to Courtenay to be able to have flexibility with exaggerating the fictional story / narrative of the island, to the point that the viewer might question where the narrative begins and ends. The brand’s current target market is predominately female, ages 30 - 65 and the overall trajectory/vision for the brand is to expand to other textile products for the body and home as well as art objects in the next 5 years.
Over a 3-week long process, we developed cohesive re-branding with a sharp new logo, print collateral, and responsive website.
Print Collateral (Printer: Metropol Industries) | Web Art Direction | Photo Art Direction | Video Art Direction